TRADE SHOWS

TRADE SHOWS, EXPOS, and FAIRS

THE PREP WORK

Know the event and market
Schedule all shifts - share with team members or other distributors in your area, to keep the booth full, and maximize investment.
Make sure you have enough literature:

THE SET-UP

HM - focus your projects on type of event (wedding, family, church). Have a variety of sizes and styles as well, as simple to detailed templates. Have a main project you show everyone, that is universal, simple to do, and has a template in the gallery. A Family Yearbook is generally an easy idea.
Memories for Life Products - have a variety. The tools like the trimmer, border maker, etc., are popular.
Don't overwhelm. Have a focus, or even a couple of focuses, but showcase something people can make a connection to and get excited about.
Tables, clothes: no matter how "simple" the event is, always look professional and prepared for best results.
Banners: a well-designed banner is a great investment and will be used and re-used as you grow a team.

THE POWER OF THE PITCH

Look the part
Ask questions then LISTEN
Share your enthusiasm and passion, but most importantly help them realize you have something they need, NOW.
Have a show special.

THE FOLLOW-UP

Email within 24 hours.
Phone call within 48 hours for potential distributors and excited contacts.
Build a relationship with each contact. If they aren't ready to make a decision after the first phone call, ask if you can follow-up again later.
Give them an opportunity to say "yes" to getting started, in each conversation.
Inspire, Instruct, and Motivate!